Las competencias Young Lions antes conocidas como Young Creatives, atraen a decenas de jóvenes de todo el mundo que viajan a Cannes Lions representando a su país. En la edición del año 2016 junto a Carolina Gelfont hicimos historia al darle un Oro a Uruguay en la categoría Print.
El brief buscaba comunicar a los millennials problemas sanitaros alrededor del mundo.
The Young Lions competitions, formerly known as Young Creatives, attract dozens of young people from around the world who travel to Cannes Lions representing their country. In the 2016 edition, together with Carolina Gelfont, we made history by giving Uruguay a Gold in the Print category.
The brief sought to communicate health problems to millennials around the world.We re-signify Duchamp's work, since it was commemorating the 100 years of the iconic installation, showing the public that just as this installation was revolutionary in a museum in 1917, today installing it in a house can also be revolutionary.
Pieza gráfica / Print
